Use Cases

Use case #1 : Purchase Intelligence

Barcode is an unique identifier for products and can be scanned by smartphone apps

Consumers will have supporting tools to help them make responsible choices upon purchase, as they are equipped with real time information about Heath, Nutrition, Environments, Human Rights…etc.

Consumers can easily access other consumer’ comments and opinions by using the barcode (ex: “what do you think of product number 321212456545 ?”)> Smartphone apps will allows consumers to scan barcodes to make informed decisions upon purchase.

Use case #2 : Media

Media publishes news about products, brands or industries and can use barcodes as a communication channel. GTIN can be used as a new way to search, a new way to access all the concerning published articles

Different elements can be displayed when products are scanned, in addition to product data:

  • Published articles

  • Information of brands and manufacturers

  • Advice on product usage, related subjects,…

  • Ads (financial purpose)

Barcode (EAN / UPC) can be used as a new communication channel – ‘product speaks for itself’

Use case #3 : Supply Chain & Logistics

Products are collected by volunteers of humanitarian organisations and then face a number of In face of logistical challenges monitoring the supply chain. Volunteers enter data into ERP system (using barcode hand scanner):

  • “Collect” data (what, where, when, how much,…)

  • Product data (name, brand, weight,…)

However, there is insufficient manpower to manage and input this data manually.  We need to use an international product classification system. Such a system already exists and can be connected to the GTIN code.

Use case #4 : Selective sorting of waste

Each city has different rules for sorting of waste based on the capacity of the local recycling factories. Sorting rules are based on the contents or different types of packaging materials (Carton, Plastic, PET). If the selective waste sorting is not done properly, all the containers could be rejected. People need to have real time information to apply the local sorting rules.

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